Westco appoints Darren Mercer as Operations Manager

Westco has appointed Darren Mercer to the new role of Operations Manager. Over the next few months, Darren will synchronise the various divisions within the business, coordinating the warehouse function, sales office, procurement, and production departments. Ultimately, Darren will be responsible for maximising operational efficiencies and improving the overall service received by Westco customers. He…

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Westco supports the Children’s Burns Trust

Heating and plumbing product specialist Westco is to donate 50p for every Safeguard Thermostatic Mixing Valve (TMV) sold, to the Children’s Burns Trust. The Children’s Burns Trust is a national charity that works with NHS professionals and families to help fund rehabilitation and support for children currently living with burns. In addition, the Trust also…

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How to maximise visual merchandising to increase sales

For merchants, the promotion of products to installers and other customers has always been an essential part of the sales process. However, despite the increasing availability and uptake of digital marketing channels and technologies, what happens in store remains crucial. From layout to special offers, packaging, posters and price promotions, visual merchandising can: Maximise the…

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